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在现阶段,有相当一部分企业都非常重视会展活动的开展,以期通过会展活动来促进企业知名度的提高。2010年上海世博给会展行业塑造了一个非常好的榜样。媒体宣传是会展活动的关键组成之一,它对会展知名度以及客流量的提高有着非常好的促进作用。主要探讨分析传播学视角下的会展业发展对策,以供相关人士参考。
At this stage, a considerable number of enterprises attach great importance to the development of convention and exhibition activities, with a view to promoting corporate visibility through exhibition activities. Shanghai World Expo 2010 to the exhibition industry has created a very good role model. Media outreach is one of the key components of convention and exhibition activities. It has a very good promotion effect on the visibility of convention and exhibition and the increase of traffic. It mainly discusses the development strategy of the convention and exhibition industry from the perspective of analysis and communication for the reference of relevant parties.