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随着电子商务技术在我国的迅猛发展,携程旅游网、去哪儿网和阿里旅行去啊等大型专业旅游网站近年来获得消费者的极大青睐,加之广西南宁市成为中国—东盟博览会的永久举办地这一利好大背景下,广西龙门水都文化生态旅游景区(以下简称“龙门水都景区”)作为广西本土的新兴旅游景点,如何开展网络营销,提升自身的营销能力,并进一步占领更为广阔的国内外市场,最终获得较高的利润,将是旅游经营者密切关注的问题。本文主要通过对龙门水都景区的网络营销策略的一一分析,为景区提供更有效的营销方式。
With the rapid development of e-commerce technology in our country, large-scale professional travel websites such as Ctrip, Traveling Net and Ali Travel have won great favor from consumers in recent years. In addition, Nanning, Guangxi Province has become a permanent organizer of China-ASEAN Expo In this prosperous background, Guangxi Longmen Shuidu Cultural and Ecological Tourism Zone (hereinafter referred to as “Longmen Shuidu Scenic Area”), as an emerging tourist attraction in Guangxi, conducts online marketing and enhances its marketing capabilities and further seizes The broader domestic and foreign markets and the eventual gain of higher profits will be the issues closely followed by tour operators. This article mainly through the Longmen Water Scenic Area network marketing strategy analysis of one by one, for the scenic area to provide more effective marketing.