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随着对外政策开放步伐的加快,外国名牌的涌入和市场经济的确立,争创名牌占领市场已成为企业生存和发展的关键环节,并愈来愈被企业的领导者和国人所重视。为促进和指导企业更进一步地争创名牌,本文仅就中外企业争创名牌十大谋略例淡。一、出奇制胜兵法上有“出奇制胜”一招,企业争创名牌也当不例外。如在广告宣传方面,海外一项调查表明,在一则广告上普通读者视线的停留时间仅为3秒钟。要使广告收到
With the acceleration of the pace of opening up foreign policy, the influx of foreign brand names and the establishment of a market economy, striving for brand-name occupation of the market has become a key link for the survival and development of enterprises, and more and more attention has been paid to the leaders and the people of the company. In order to promote and guide enterprises to strive for a brand name further, this article only focuses on the establishment of top ten brand-name strategies by Chinese and foreign companies. First, there is a “surprising winning strategy” on the winning military strategy, and the creation of a famous brand by enterprises is no exception. For example, in an advertising campaign, an overseas survey showed that the average reader’s line of sight in an advertisement is only 3 seconds. To get ads received