移动互联网时代航司电商战略的迫切性

• 作 者: 张志平 贺亮
• 出 处: 空运商务
• 发表日期: 2016年11期
• 关键词: 最优价格 信息不对称 资源匹配 竞争趋势 服务属性 需求趋势 旅游消费 无缝连接 辅助服务 接触点

最近南航推出“南航e行”电商战略,开始重振自己的电商业务。在这个每天都有电商企业诞生,又几乎每天都有电商企业关门,电商期红利几乎消失的后电商时代,发展电商平台,不可谓不冒险。特别是在OTA巨头化的时期,航司想通过自己平台去与OTA博弈,似乎也不是特别明智。但笔者认为,机会总留给有准备的人,或许这种“不明智”恰恰是国内航司明智的选择。

Recently, China Southern Airlines launched “e-line China Southern” e-commerce strategy, began to revive their e-commerce business. In this daily electricity supplier business was born, but also almost every day electricity supplier business closed, the era of electricity supplier almost disappeared after the era of electricity supplier, the development of e-commerce platform, can not be without risk. Especially in the era of OTA giants, it seems that it is not particularly wise for the carriers to want to use their platform to play OTA. But I think the opportunity always reserved for those who are prepared, perhaps this “unwise ” is precisely the wise choice of domestic carriers.