实施名牌战略的思考

• 作 者: 宫衍秀
• 出 处: 城市技术监督
• 发表日期: 1995年03期
• 关键词: 名牌战略 名牌产品 国际市场 国内市场竞争 民族工业 战略性问题 企业内部改革 组织结构调整 多角化 假冒商品

当今,我国改革开放的步子日益加快,社会主义市场经济迅速发展,我国企业要逐步与国际市场接轨,同时,大量的国外著名企业及名牌产品涌入中国市场,使我国的名牌企业、名牌产品面临着来自国际市场的严峻挑战,如何创造中国的名牌,振兴我国的民族工业,以适应日趋激烈的国际国内市场竞争,是我们面临的战略性问题。 实施名牌战略,努力创造出一批在国内外市场上声誉高、竞争力强的名牌产品,是

Nowadays, the pace of China’s reform and opening up is accelerating, and the socialist market economy is developing rapidly. Chinese enterprises must gradually integrate with the international market. At the same time, a large number of well-known foreign companies and brand-name products are flooding into the Chinese market, making China’s brand-name companies and brand-name products face With the severe challenges from the international market, how to create China’s famous brand and revitalize China’s national industry to adapt to the increasingly fierce international and domestic market competition is a strategic issue for us. Implement brand strategy and strive to create a number of brand-name products with high reputation and strong competitiveness in domestic and foreign markets.