论文部分内容阅读
广电学刊市场化生存,不仅是一种形式,更是一种意识。在广播电视集团化改革的时代背景下,找准广播电视类学刊的市场,是广电学刊市场化生存要解决的首要问题。观念老化、人才匮缺、经营无力等内部问题是学刊市场化的最大阻碍力量。确定学刊的生存价值,为市场提供有实用价值的学术服务,是学刊市场化生存的策略。定位于资讯超市、观点提供商、舆论交互平台,在注重学术性、人文性的同时,学刊可用服务性探索出市场化生存之路。同时,尝试多种营销手段,做大做活做优学刊。
Radio and television magazine market-oriented survival, not only a form, but also a sense. In the era of radio and television group reform, to find out the market of radio and television academic journals is the primary problem to be solved in the market-based survival of radio and television journals. The internal problems such as the concept of aging, the shortage of qualified personnel and the weak management are the biggest impediments to the marketization of academic journals. Determining the value of the journal’s survival and providing the academic service of practical value are the strategies for the market-based survival of the journal. Positioning in information supermarkets, opinion providers, public opinion interactive platform, pay attention to academic, humanistic at the same time, academic services available to explore the market-based survival of the road. At the same time, try a variety of marketing tools, bigger and better work excellent academic journals.