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如果说各界对之前“中国已经成为世界第三大奢侈品消费国”这一定论还有质疑的话,现在的中国已经开始慢慢地接受这顶“奢侈的帽子”。现如今,几乎所有的世界顶级品牌都在中国设有分店,各种时尚奢华盛会也是你方唱罢我登场。无疑,“奢华盛宴”在中国的规格已经越来越高。然而一个令人尴尬的事实是,面对中国奢侈品市场的巨大潜力,就在外资顶级品牌展开疯狂的“圈地运动”之际,中国企业已经彻底沦为这场“奢华盛宴”的看客。对于“中国奢侈品品牌”何时突围,许多业内人士都将突围的希望寄托在具有深厚中国特色的酒、烟、茶等方面。不可否认,这种观点本无可厚非,但中国奢侈品市场的现实再次告诫我们：中国企业“奢侈一把的”愿望已经越来越像一个遥遥无期的梦想,看不到尽头。
If all walks of life have questioned the previous conclusion that “China has become the third largest consumer of luxury goods in the world,” China has now begun to slowly accept this “luxury hat.” Nowadays, almost all the world’s top brands have stores in China, all kinds of fashion luxury event is your party sing me to debut. No doubt, “luxury feast” specifications in China have been getting higher and higher. However, an embarrassing fact is that in the face of the huge potential of the Chinese luxury goods market, Chinese enterprises have completely become the spectators of this “luxury feast” as the crazy “enclosure movement” unfolds among top foreign brands. When the “Chinese luxury brands” break out, many people in the industry will break the hope placed on the wine with deep Chinese characteristics, tobacco, tea and so on. Admittedly, this view is beyond reproach, but the reality in China’s luxury market once again warns us: Chinese enterprises have become more “luxury” than ever before.