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人际交流、文化传播,都是在一定语境下进行的。语境是动态的,不能将对人际交流语境的认识和评判简单迁移到其他传播情境特别是文化传播情境中。人际交流、文化传播的品质与语境的特征密切相关。国产纪录片市场化、国际化品质的获得和追求,与语境有密切的关系。因此,需要利用与营造有利于国产纪录片市场化、国际化的特定语境。
Interpersonal communication, cultural communication, are carried out in a certain context. Context is dynamic, and can not simply transfer awareness and judgment about the context of interpersonal communication to other communication situations, especially cultural communication situations. Interpersonal communication, the quality of cultural communication is closely related to the characteristics of context. Domestic documentary market-oriented, international quality of access and pursuit, and the context are closely related. Therefore, it is necessary to use and create a special context conducive to the marketization and internationalization of domestic documentary films.