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买货送报:一些报社与一些商家、厂家合作,采取买产品送报纸的优惠行动。比如,2003年大征订期间,《北京娱乐信报》开展“喝梨汁,赠《信报》”活动,内容为:集30个一枝笔莱阳梨汁饮料瓶盖或拉环,可免费获赠一个月的《北京娱乐信报》。2003年9月,顾客到北京的苏宁电器连锁店买东芝彩电,可获赠《北京现代商报》。这类活动有一定的影响力,但实际效果并不太乐观。低价倾销:在零售市场采取比竞争对手更低的价格以争取读者的“价格战”屡屡上演。1872年的大上海,刚刚创刊的《申报》以每份报纸铜钱8文的价格入市,比对手《上海新报》售价便宜24文,从而赢得市场。1995年,黎智英创办的《苹果日报》在香港上市,打破香港报业公会制定的5元/份限价,只卖2元/份,且买一份报送一个苹果,轰动市场,发行量直逼报业老大《东方日报》。国内的“价格战”从南京拉开帷幕:2000年5月,《江苏商报》以两角钱的
Buy goods delivery: Some newspapers and some businesses, manufacturers, to buy products to buy newspaper preferential action. For example, in the 2003 major subscription period, “Beijing Entertainment Newspaper” carried out “drink pear juice, donated” letter “” activities, content: set 30 a bottle of Laiyang Pear juice beverage cap or pull ring, free Receive a month’s “Beijing entertainment letter.” September 2003, customers to Beijing’s Suning Appliance chain to buy Toshiba TV, get “Beijing Modern Business”. Such activities have a certain influence, but the actual effect is not too optimistic. Dumping at a low price: “Price warfare”, which takes a lower price in the retail market than its competitors to win the readership, has been staged. In Shanghai in 1872, the newly launched “Shenbao” entered the market at a price of 8 yuan per copy of the newspaper, winning the market 24 points cheaper than its rival Shanghai News. In 1995, the “Apple Daily” founded by Li Zhiying was listed in Hong Kong, breaking the limit of 5 yuan per copy set by the Hong Kong Press Association and selling only 2 yuan per copy. Almost equal to newspaper boss “Oriental Daily”. Domestic “price war ” kicked off from Nanjing: In May 2000, “Jiangsu Commercial Daily” with two dimes