论文部分内容阅读
一、与传统媒体相比的绝对优势车筐广告与传统媒体相比,具有新颖性、广阔性、流动性、形象性、持久性、经济性等许多优点,其中最突出的是新颖性、流动性、持久性和经济性。广告车筐作为一种新生事物,一旦投入时常受到社会和媒体的极大关注,有的媒体也会主动报道这一新生事物,自行车在整个城市内的流动性,让广告车筐成了活动的广告牌,位置又正好在视平线上,更能够达到传统媒体所不能达到的大街小巷、千家万户。广告车筐从安装上自行车那天起,就不分时间地点的发布广告,直到车筐变旧、损毁、换上新的车筐.这最短也要2-3年,传统媒体不可能花一次广告费用,发布几年的广告。
First, compared with the absolute superiority of traditional media Advertising basket basket compared with the traditional media, with novelty, broadness, mobility, image, durability, economy and many other advantages, the most prominent is the novelty, liquidity , Durability and economy. Advertising basket as a new thing, once invested heavily in the community and media attention, some media will also take the initiative to report this new things, the mobility of the bike in the city, advertising basket has become an activity Billboard , The location is just at the horizon, more able to achieve the traditional media can not reach the streets, millions of households. Advertisement Cart from the day of the installation of the bike, the ads will not be published in time and place until the cart basket becomes old, damaged, replaced with a new car basket.This minimum is 2-3 years, the traditional media can not spend an advertisement, release Years of advertising.