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随着我国经济水平的不断增长,人们的收入不断提高,消费观念和消费模式也发生了巨大的变化,在这样的背景下,旅游业得到了迅速的发展,已经成为极具活力的第三产业。其中,文化休闲旅游是近几年来新兴的一种旅游方式,一经问世便受到了政府、投资者以及消费者的广泛关注,各地的文化休闲旅游目的地的建设如火如荼的进行,但是,关于文化休闲旅游的相关理论基础却十分却反,鉴于此,国家旅游总局结合各地的旅游业现状提出了全域旅游的发展理念,成为我国目前旅游业发展的指导思想。银川具有丰富的旅游文化资源,是古代丝绸之路上最重要的商镇之一,有着悠久的历史背景,因此大力发展银川的旅游业是大势所趋,为了具体探讨银川市文化休闲旅游的相关发展对策,本文从理论背景出发,结合银川的背景,对未来银川旅游业的发展提出了一些新的见解。
With the constant growth of our country’s economy, people’s incomes have been constantly increasing. As a result, consumer attitudes and consumption patterns have undergone tremendous changes. Under this background, tourism has been rapidly developed and has become a thriving tertiary industry . Among them, the cultural and leisure tourism is a new kind of tourism mode in recent years. Upon its coming into the market, it has been widely concerned by the government, investors and consumers, and the construction of cultural and recreational tourism destinations in various places is in full swing. However, In view of this, the State Administration of Tourism proposed the development concept of global tourism in light of the current situation of tourism in various places and became the guiding ideology of current development of tourism in our country. Yinchuan, with its rich tourism and cultural resources, is one of the most important towns on the ancient Silk Road and has a long historical background. Therefore, to develop Yinchuan’s tourism industry is the trend of the times. In order to discuss the related development measures of Yinchuan’s cultural and leisure travel, Starting from the theoretical background and combining with the background of Yinchuan, this paper puts forward some new opinions on the future development of Yinchuan tourism.