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本刊讯(记者香江波)随着中国杂志业的逐步开放,一个新的挑战正在到来——逐步成熟、良性发展的市场要求确立新的游戏规则:公司化、高度竞争的人力资源和国际接轨的运营模式。因此,了解学习西方杂志大国市场化办刊的理念和方法,将其与中国市场相结合是市场经济条件下中国杂志市场成功的不二法门。
Benjixun (Reporter Xiang Jiangbo) With the gradual opening up of the Chinese magazine industry, a new challenge is coming - a mature and virtuous market requires the establishment of new rules of the game: corporatization and highly competitive human resources and international standards Business model. Therefore, to understand the concept and method of studying the marketization of Western magazines as a big country and to combine them with the Chinese market is the only way to make the success of the Chinese magazines market under the conditions of a market economy.