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一般化的报道占据报纸各个版面,而典型报道却如凤毛麟角,少得可怜。这是当前新闻宣传中的又一通病。什么是一般化的报道?即经常见面的、大体相同的、可看可不看的、空洞乏味的、思想浅显的新闻报道。它们不新鲜、不深刻、不引人、不耐看。与一般化报道相对应的,则是典型报道。所谓典型报道,就是对一定时期产生的最突出、最有代表性和最富有时代特色的人物或事件进行的重点报道。它们新鲜、深刻、引人、耐看。报纸通过对具有典型意义的人物或事件的详尽介绍、精心描述,深刻揭示,告诉广大读者具有普遍意义的经验或教训,从而推动工作,教育群众,影
General reports occupy various sections of the newspaper, but typical reports are as rare as they are. This is another common problem in the current press publicity. What is a generalized report? Often the same, almost the same, see and see, boring, thoughtful news coverage. They are not fresh, not profound, not attractive, intolerant look. Corresponds with the general report, it is a typical report. The so-called typical reports are the key reports on the most prominent, representative and richest persons or events in a given period of time. They are fresh, deep, attractive and engaging. The newspaper elaborates and profoundly reveals and tells the general readers experiences or lessons of universal significance through detailed introduction of typical characters or events, so as to promote work, educate the masses,