论文部分内容阅读
2003年,北京 Townhous 发展进入第三个年头,老盘攻势不断,新项目不断推出,北京玉龙吉胜房地产公司在“发现”了传统 townhouse 在产品定位、性质、客户取向等等“五大失误”之后,开始建立了一种支撵其革命行动的全新理论基础,并在此理论基础的指导下,推出了宽 HOUSE,立即轰动北京楼市:地产大腕集体研讨、媒体记者唇枪舌剑,购房人趋之若鹜。在经过市场批评与褒扬并存的反思狂潮后,宽 HOUSE 人也终于发现了自己产品的价值:原来创新不只是可使产品俏销,而且本身还对 Townhouse 在建筑本体、地产营
In 2003, Beijing Townhous entered the third year of development, the old disk offensive continued, the new project continued to be introduced, Beijing Yulong Jisheng real estate company in the “discovery” of the traditional townhouse in the product positioning, nature, customer orientation, etc. Mistakes, "and began to establish a new theoretical basis for its revolutionary actions. Under the guidance of this theoretical basis, it launched a wide HOUSE, immediately sensational Beijing property market: Collective discussion of real estate bigwigs, media reporters, Rush. After a market review and praise of the coexistence of the reflection of the frenzy, the wide HOUSE people finally found the value of their products: the original innovation not only make the product Qiao, but also on the Townhouse in the building itself, the real estate business