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“消费者主动式”媒体与传统媒体将形成产业互补,是适应消费者生活形态的创新产物,是企业广告主进行互动直接营销的创新手段。
“Consumer initiative” media and traditional media will form a complementary industry, which is an innovative product that adapts to the life style of consumers and is an innovative means for enterprises’ advertisers to conduct direct and interactive marketing.