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随着经济全球化的发展,以技术标准为核心的技术壁垒正成为发达国家贸易保护的主要手段,严重影响中国企业在国际市场竞争中的利益。中国要实现从“中国制造”向“中国创造”的战略转型,制定并输出世界一流的技术标准是不可或缺的重要环节。由于技术水平相对落后、市场成熟度低、缺乏商务谈判经验等原因,中国标准目前在国际标准竞争中尚处于劣势地位。本文探讨的中国数字电视标准在古巴落户的案例,是中国标准如何走出国门、如何打开国外市场而走向国际的一个成功典型,它对于其他行业推进国际标准、占领产业制高点,具有重要的借鉴意义。中国标准要想真正得到世界认可,必须立足自主创新,加强创新人才培养,提升整体技术实力,同时需要政府加大支持力度,为中国标准开拓国际市场提供政策支持和引导。
With the development of economic globalization, technical barriers with technical standards as the core are becoming the main means of trade protection in developed countries, seriously affecting the interests of Chinese enterprises in the international market competition. To achieve strategic transformation from “Made in China” to “Created in China”, it is an indispensable and important step for China to formulate and export world-class technical standards. Due to relative backwardness in technology, low maturity of the market and lack of experience in business negotiation, the Chinese standard is still at a disadvantage in the international standard competition. The case of China’s digital television standard settling down in Cuba discussed in this article is a successful example of how Chinese standards go abroad and how to open up foreign markets and go international. It is of great reference significance for other industries to promote international standards and occupy the industrial high ground. To truly recognize the world, Chinese standards must be based on independent innovation, strengthen the cultivation of innovative talents and enhance the overall technical strength. At the same time, the Chinese government needs to increase its support to provide policy support and guidance for the development of international standards in China.