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3G时代电信市场发生了深刻的变化,从原来以追求垄断为主的电信运营商竞争转变成为以追求更大客户价值的合作创造市场的产业链竞争。与2G产业链相比,3G产业链具有产业链的构成发生重大变化、链中环节被重新定义且协同方式发生变化、标杆企业与跨环节企业作用凸现、不同产业的关联性加强、政府因素突出等特点。运营商在建立有效、成功的3G产业链时要注意正确战略定位,有效管理价值链各主体的竞合关系;关注用户需求,扩大用户群,形成消费趋势;注重市场营销战略;加强技术创新和合作;有效的行业监管。
In the era of 3G, profound changes have taken place in the telecommunications market, from the competition from the telecom operators that mainly dominated the pursuit of monopoly to the competition in the industrial chain that created the market with the cooperation of pursuing greater customer value. Compared with the 2G industry chain, the composition of the industrial chain in the 3G industry chain has undergone major changes. The links in the chain have been redefined and the synergies have changed. The roles of benchmarking and cross-section enterprises have been highlighted. Relevant industries have become more relevant and government factors have been prominent Features. Operators in the establishment of effective and successful 3G industry chain should pay attention to the correct strategic positioning and effectively manage the value chain competition between the various subjects; attention to user needs, expand the user base, the formation of consumer trends; focus on marketing strategies; strengthen technological innovation and Cooperation; Effective industry regulation.