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近年来随着市场的竞争加剧,消费业态趋于多样化,很多企业的销售部门管理架构也发生了很大变化,在众多企业中,很多销售事业部都采用了以市场为核心、以客户为导向、以市场销量为主线的管理方法,强化了市场销售功能,弱化了销售部的管理职能,这种销售管理制度体系目前具有很大的代表性,本文针对销售事业部在管理制度实施创新中出现的有关措施进行汇总探讨,为今后销售管理工作提供借鉴。
In recent years, as the market competition intensifies and the consumption pattern tends to be diversified, the management structure of the sales department of many enterprises has undergone great changes. In many enterprises, many sales offices adopt the market-centered approach and the customer-oriented Oriented, market sales as the main line of management methods, strengthening the marketing function, weakening the management functions of the sales department, the sales management system currently has a great representation, this article for the sales department in the implementation of management system innovation The relevant measures appear to summarize and discuss for the future sales management to provide reference.