化肥市场价格大战造成企业效益低下

• 作 者: 杨光
• 出 处: 农药市场信息
• 发表日期: 2016年08期
• 关键词: 企业亏损 化肥行业 微利行业 产品推销 市场价格 独占市场 产品质量 供求平衡 抽查合格率 经销商

一是企业为抢占、市场份额“放血压价”。化肥行业本身应是微利行业,一些企业为了把自己的产品推销出去,不是从提高产品质量、服务质量方面想办法扩大销路,而只是单纯靠降价与别人竞争。有的为了独占市场,甚至以低于成本价倾销,造成企业亏损,这样越销得多,企业亏损就越大。

First, to seize business, market share “blood pressure ”. The fertilizer industry itself should be a meager profit industry. In order to promote its own products, some enterprises try to expand their sales channels instead of improving their product quality and service quality simply by reducing their prices. In order to monopolize the market, some even dump the inventor at a cost lower than the cost, resulting in a loss for the enterprise. As a result, the more it is sold, the greater the loss for the enterprise.