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随着网络时代发展高峰期的到来,计算机的普及畅通无阻,现下的各大机关,各大公司已不仅仅限于实体的建筑门面,而取而代之,效应更大受众更多的是纷纷建立起来的“虚拟门面”-门户网站。网站的发展速度可谓惊人,而做为网站设计师的我们,要想跟得上时代的步伐,做出真正能代表企业形象的门户网站,就必须对网站设计进行受众心理学的分析,了解大众对网站设计的喜好,尤其是网站的色彩设计,是决定整个网站受欢迎与否的关键,因此,对网站制作之色彩效果的心理学研究就变得由为重要。
With the advent of the peak period of the development of the Internet era, the popularization of computers has been unimpeded. Nowadays, all major agencies and major companies have not only limited themselves to the physical architectural facades, but also replaced them with more effective audiences. “Virtual Facade” - Portal. Web site development can be described as amazing, and as a web designer we, in order to keep up with the pace of the times, to truly represent the corporate image of the portal site, we must conduct an audience psychology analysis of website design to understand the public The preference for website design, especially the color design of the website, is the key to decide whether the whole website is popular or not. Therefore, the psychology research on the color effect of website production becomes important.