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差异化内容先行冲刺进入四屏时代在风行网与SMG实施台网融合战略的一年多以来,双方就众多年度大剧和大型综艺节目进行了多屏互动播出和联合地推,为版权内容带来了更多的观众和更长尾的营销价值。而在2014年,SMG将加大对其投资控股的风行网的版权支持,并继续深化双方在影视剧、综艺、体育、新闻等重点内容上的资源融合。而风行网也将在影视剧、综艺娱乐、体育、公益、自制等方面全面发力,打造差异化、多元化的内容。
Differentiated content first sprint into the four-screen era In popular network and SMG implementation of network integration strategy for more than a year since the two sides on many annual major and large variety show multi-screen interactive broadcast and joint push for the copyright content Bring more audiences and more long-term marketing value. In 2014, SMG will step up copyright support for its investment-controlled popular network and continue to deepen the integration of resources in such key contents as drama, variety, sports and news. The popular network will also be in the film and television drama, variety entertainment, sports, public welfare, self-made and comprehensive efforts to create differentiated and diversified content.