日本人的营销术

• 作 者: 游德福
• 出 处: 农家顾问
• 发表日期: 2000年04期
• 关键词: 雨伞 把把 屋檐 有家 小小 在此 雨中 番笔 岛村 二天

●小小雨伞作用大 日本有家“越后屋”衣料店,每逢下雨天,没有带伞的顾客或路人,常聚集在此店的屋檐下避雨。此时,店员便拿出一把把雨伞“借”给他们使用,伞上印有“越后屋”三字,路人举伞行走,“越后屋”的美名也随之四处游动。即使有人忘了还伞,“越后屋”就权当馈赠。雨中送伞,既给顾客送去了深厚的情谊,又给店家带来客

● The role of a small umbrella Large Japanese home “Yue Houwu” clothing store, every rainy day, there is no umbrella customers or passers-by, often gathered in the shop under the eaves to avoid the rain. At this point, the clerk will come up with an umbrella “to” use them, umbrella printed with “Yue Houwu” words, pedestrians umbrella walking, “Yuehouwu” reputation also followed. Even if someone forgot to umbrella, “Vietnam House” right when the gift. Rain umbrella, both to the customer sent a deep friendship, but also to bring the store customer