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社会化媒体营销作为一种新时代下出现的营销模式,与以往的一般营销平台相比,他具备了成本低、较精准营销的特征,目前好多商家在经营过程中都使用。对于企业来说,凭借社会化媒体营销这个网络平台,就可以跟强大的竞争对手站在同一起跑线上,在我国这样一个世界最大市场、最多网民和千万中小企业的国度,社会化营销策略具有极其重要的理论和实践意义。
Social media marketing as a marketing model appeared in a new era, compared with the previous general marketing platform, he has the characteristics of low cost, more accurate marketing, many businesses in the business process are used. For businesses, relying on social media marketing network platform, you can stand on the same starting line with the strong competitors in China, a world’s largest market, the largest number of Internet users and millions of small and medium enterprises in the country, social marketing strategy has Extremely important theoretical and practical significance.