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面对产业的不断融合,本土广告公司只有两条出路,一是在资本的支撑下实现产业链不同环节的合纵连横,实现多元化的盈利模式和规模化经营;二是在个别领域提供专业精深的服务,构筑高竞争壁垒,实现聚焦化的战略。
Faced with the continuous integration of the industry, the local advertising company only two outlets, first, under the support of capital to achieve vertical and horizontal links in different parts of the industry chain to achieve a diversified profit model and large-scale operation; the second is in individual areas Professional and deep service, build high barriers to competition, focusing strategy.