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经历了4年多的发展,目前手机报已经形成了以彩信形式为主,以WAP和短信形式为辅的产品结构,内容涵盖了新闻、财经、体育、生活、音乐、文学、游戏、教育、军事、法律等领域。但随之而来的是手机报内容同质、盈利模式单一等问题,似乎除了引入更多的内容SP和CP之外,很难实现持续发展。手机报果真没有运营空间了吗?笔者认为,之所以出现上述问题,与运营商对手机报的定位和认识不准有关,手机报其实大有可为。
Experienced more than four years of development, the mobile newspaper now has formed a MMS-based, supplemented by WAP and SMS forms of the product mix, covering the news, finance, sports, life, music, literature, games, education, Military, legal and other fields. However, the problems such as the homogeneity of mobile newspaper content and the single mode of profitability are followed, it seems that it is very difficult to achieve sustainable development except for the introduction of more content SP and CP. Mobile phone really fruitless operation of the space? I believe that the reason for the above problems, and operators of mobile phone newspaper positioning and understanding are not allowed, mobile phone newspaper is indeed promising.