论文部分内容阅读
企业在竞争中合作,在合作中竞争,已成为世界风潮,这种“竞合现象”是市场经济发展到一定水平的产物,也可以说是竞争到一定程度的结果。在现代,单独一个企业已很难在如此激烈的市场竞争中去慢慢积累各种成功要素,为赢得竞争,企业追求核心技术的差异化;为了满足客户多样的需求,企业不再靠单打独斗搏击商海,而是通过建立战略合作协议或缔结战略联盟联合突围。
The cooperation of enterprises in the competition and the competition in cooperation have become the wave of the world. This “phenomenon of co-opetition” is the product of the development of a market economy to a certain level and can also be said to be a result of competition to a certain extent. In modern times, it is very difficult for a single enterprise to slowly accumulate various successful elements in such fierce market competition. In order to win the competition, the enterprise pursues the differentiation of core technologies. In order to meet the diversified needs of customers, the enterprises no longer rely on singles alone Bussy fight sea, but through the establishment of strategic cooperation agreements or the formation of a strategic alliance to break out.