【摘 要】
：
随着网络的普及与发展,运用网络阵地引领青年文化建设成为了高校育人刻不容缓的责任。本文提出,运用O2O模式完善高校微信平台运营,历经循序渐进的运营周期发展,通过整合教育
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随着网络的普及与发展,运用网络阵地引领青年文化建设成为了高校育人刻不容缓的责任。本文提出,运用O2O模式完善高校微信平台运营,历经循序渐进的运营周期发展,通过整合教育资源、依托粉丝互动和引入吉祥物等策略,积极发挥校园媒体传播主流意识形态和正确价值导向的作用。
With the popularization and development of the Internet, the use of cyberspace to lead the youth culture has become an urgent obligation for educating the students in colleges and universities. This paper proposes that the operation of WeChat platform in colleges and universities should be perfected with the O2O model. After gradual operation cycle development, we have actively played the role of mainstream ideology and correct value orientation in campus media through integrating educational resources, relying on fan interaction and introducing mascots.
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