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目前,电视传播以及电视广告依然是最有影响力的一种传播方式,未来,它在跨媒体整合上的潜力也无可限量。“两会”有代表提到有些媒体平台是否可以不播广告。过去,也是在“两会”期间,代表提出关于植入广告的问题。我们业内虽然很愉悦,花样百出,但是从政府和广告主的角度,甚至从广告的从业人员本身来看,我们对广告还是缺乏一定的认识。2009年美国广告营业额是1475亿美元,2010年是1450亿,广告总量在下降。但是根据统计,传统媒体,尤其是电视媒体广告额不是同比下降,反而是同比上升。并不是新出现的
At present, television and television advertisements are still the most influential means of communication. In the future, its potential for cross-media integration is also unlimited. Some NPCs mentioned that some media platforms may not broadcast advertisements. In the past, and also during the “two sessions,” delegates raised the issue of implanting advertisements. Although the industry is very enjoyable and diverse, we still do not have a certain understanding of advertising from the point of view of the government and advertisers and even the practitioners themselves. U.S. advertising revenue was 147.5 billion U.S. dollars in 2009, 145 billion in 2010, and the total number of advertisements dropped. However, according to statistics, the advertising value of traditional media, especially the television media, is not on a year-on-year basis, but on an up year-on-year basis. It is not new