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××养血口服液一度曾是A药业公司的拳头产品,曾经为该公司创造过良好的经济效益。但是自从红桃K等新一代补血产品问世以来,处于自然销售状态的该产品,在同类产品和可替代产品强大的广告和营销攻势下,导致××养血口服液在S市的市场份额逐步下滑。 因为本身的口味、包装和价位,××养血口服液自然而然形成了一个面对低收入层的市场定位。这种自然形成的定位,使A药业公司陷入了一种尴尬的两难境地:弃之可惜、做之无利！
× × Yangxue Oral Liquid was once a pharmaceutical company's fist products, had created a good economic benefits for the company. However, since the advent of a new generation of blood products such as Heart K, the product under natural sales has led to a gradual increase in the market share of XX Blood Oral Liquid in S City under the strong advertising and marketing offensive of similar products and alternative products Falling. Because of its own taste, packaging and price, × × Yangxue oral solution naturally formed a market position facing the low-income layer. This natural formation of positioning, A pharmaceutical companies into an embarrassing dilemma: to abandon a pity, doing no good!