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“宝丽来”(Polaroid),又译“拍立得”。这个从1968年起以“七色彩虹”为标志的摄影品牌,不仅让摄影进入了从未有过的“即拍即看”的时代,而且预演、孵化了数码时代“互联网+智能手机”形成的“影像分享”的热潮。另一方面,二十世纪后半叶,艺术家运用“宝丽来”摄影材料展开了多姿多彩的美学探索,形成了“宝丽来”特色美学,对此后的摄影发展产生了深刻的影响。1943年底,美国加州圣达菲,3岁的小姑娘詹妮弗问刚刚按下照相机快门的父亲:“为什么我
”Polaroid “ (Polaroid), also translated ”Polaroid “. This photography brand, symbolized by the ”Rainbow of Seven Colors“ since 1968, not only allowed photography to enter an era of ”filming and seeing“ that has never been seen before, but also rehearsed and hatched the digital age. ”Internet + Smartphone “formed ” image sharing “craze. On the other hand, in the second half of the twentieth century, artists started their colorful aesthetic exploration with ”Polaroid“ photographic materials, forming the ”Polaroid“ characteristic aesthetics, which has had a profound impact on the subsequent development of photography. At the end of 1943, three-year-old girl Jennifer asked in Santa Fe, California, about the father who had just pressed the camera shutter: ”Why me