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吉祥图案是我国劳动人民创造的一种美术形式,是中国传统艺术宝库中的一支。古代广告中普遍使用吉祥图案与文案相互配合的方式,以取得良好的宣传效果。本文通过吉祥图案的解析来探究古代广告中图形的创意构思。
Auspicious patterns are an art form created by the working people in our country and are one of the treasure houses of traditional Chinese arts. Ancient advertising commonly used auspicious patterns and patterns of mutual cooperation, in order to obtain good publicity. This article explores the creative ideas of graphics in ancient advertisements through the analysis of auspicious patterns.