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《老人春秋》在纸质媒体步履艰难、逐年衰退的大背景下,之所以逆势发展,持续20年长盛不衰,关键在于始终围绕老年读者市场创刊办刊。顺应时势,紧紧把握老龄社会发展进程和老年读者群体逐年壮大的趋势及时创刊;适应市场,紧紧围绕“老”字,定位刊物的内容、栏目、风格、字号、封面等,使刊物更加适合老年人口味,方便老年人阅读;服务市场,潜心经营,从内容编辑、征订发行,到售后送达等,全方位跟进服务,使老年读者在内容上喜欢、征订上方便、收阅上及时等等。这些都为办好传统纸质媒体提供了借鉴。
In the context of the difficult and declining years of the paper-based media, the reason why the “Spring and Autumn of the Old People” has developed in a contrarian manner and lasted for 20 years will surely prevail. The key lies in that it has always started its publication around the market of aged readers. Follow the trend of the times, firmly grasp the development process of the elderly society and the growing number of elderly readership year-by-year start publication; adapt to the market, closely around the “old”, positioning the contents of publications, columns, style, size, More suitable for the taste of the elderly, for the elderly to read; service market, with great concentration, from content editing, subscription and distribution, to the after-sales service, all-round follow-up service, so that older readers like content, subscription convenience, On time and so on. All of these provide reference for running traditional paper media.