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当前交通安全宣传存在社会化程度不高,缺乏长效机制;内容流于形式,针对性不强;资金保障不力,无法深入持久;队伍专业化、职业化程度不高等问题。对此应借鉴发达国家交通安全宣传体制,利用市场的资源配置功能,动员较多的社会力量来参与这项工作。交通安全宣传市场化操作途径可为政府主导、市场运作、社会参与、综合配套、分步实施。
At present, the publicity on traffic safety is not highly socialized and lacks a long-term effective mechanism. The contents are not formally targeted nor adequately targeted; the funds are not guaranteed enough and can not be sustained and sustained; the specialization and professionalization of teams are not high enough. In this regard, we should draw lessons from developed countries’ traffic safety propaganda system, take advantage of the market’s resource allocation function and mobilize more social forces to participate in this work. Traffic safety propaganda market-oriented approach can be government-led operation of the market, social participation, comprehensive support, step by step implementation.