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人们对网络股投资价值的评价已经大大不同于对传统的实体业务的评估,证券分析师们不得不采取某些办法来对传统的股票估值模型进行修正,提出各种各样的价值评估模型来对网络股进行评估。本文简要介绍了其中具有代表性的市盈率模型、价格销售比模型、市值销售比模型、经济附加值模型、市值比访问量模型以及营销回报模型。
People’s evaluation of the investment value of Internet stocks has been greatly different from the traditional business entities, securities analysts have to take some measures to correct the traditional stock valuation model, put forward a variety of value assessment model To assess the network unit. This article presents a brief introduction to the P / E ratio model, the price sales ratio model, the market value sales ratio model, the economic value-added model, the market value-ratio traffic model and the marketing return model.