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实施名牌战略,是一项复杂的社会系统工程,从名牌战略实施主体来看,它涉及企业、政府、社会中介和消费者4个功能不同的横向社会层面;从名牌战略本身的内涵来看,它又是一个完整的系统,包括名牌的创立、名牌的认定、名牌的宣传和名牌的保护这4个纵向的阶段和过程。从理论上说,实施名牌战略就是要这4个不同的实施主体发挥各自的作用,在4个不同的阶段相互作用,形成发展名牌的巨大合力。
The implementation of the brand strategy is a complex social system project. From the point of view of the brand strategy implementation subject, it involves the horizontal social aspects of the four functions of the enterprise, the government, the social intermediary, and the consumers; from the perspective of the connotation of the brand strategy itself, It is also a complete system, including the four vertical stages and processes of brand name creation, brand identification, brand name promotion and brand protection. In theory, the implementation of the brand strategy is to make these four different implementing entities play their respective roles and interact in four different phases to form a huge synergy for the development of brand names.