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动画被认为历来是儿童的宠物,从电影、电视中的动画片到各种动画书,从儿童服饰中的动画图案到各种玩具、文具、甚至橡皮上都能看到动画的影子。但是国外动画及动画产品不单单全方位占据了儿童市场,在各个方面都有动画的影子。动画属于文化创意产业,之所以称为产业,就代表着其中有一个完整的经营链条,从生产到销售,再到与各个行业的结合,这里面不但包含品牌授权、形象授权、衍生品开发等,动画片不是一种只供孩子们消遣娱乐的方式,真的价值在于通过片子影响消费。人们对动画片的热爱,对剧中人物的喜爱,会带动他们有意识地购买与动画相关的产品,这种消费给商家带来的收益将是一个诱人的数字。就连国际知名品牌也已经开始将产品与卡通相结合,以此来吸引更多的消费者和消费群体。
Animations are thought to have always been children’s pets, ranging from animated films in movies and TV to various animated books, and animated images can be seen from animated graphics in children’s apparel to various toys, stationery, and even eraser. However, foreign animation and animation products not only occupy the children’s market in an all-round way, but also have animation in all aspects. Animation belongs to the cultural and creative industries, the reason why the industry is called, on behalf of which there is a complete chain, from production to sales, and then with all sectors of the combination, which not only includes brand authorization, image licensing, derivatives development , Animation is not a way of entertainment for kids only, the real value lies in the impact of consumption through the film. People’s love of cartoons, love of the characters in the play, will lead them to consciously buy animation-related products, the benefits of such consumption to the business will be an attractive figure. Even internationally renowned brands have begun to combine products and cartoons in order to attract more consumers and consumers.