论文部分内容阅读
一条消息能不能吸引人,很大程度上取决于导语写的好坏。过去由于受“左”的思想的禁锢,报纸上的消息导语几乎是千篇一律。新闻改革给导语写作注入了新的生命。今年评出的1985年全国获奖消息,在导语的写作上就有很大的变化,其中不少具有新意。《“北京白鸡”在全国28个省市区“落户”》(北京日报),是一则科技成果鉴定会的消息。请看它的导语:
Whether a piece of information can appeal or not depends very much on the quality of the introductory writing. In the past, due to the imprisonment of the “leftist” ideology, the news articles in the newspapers were almost stereotyped. News reform has infused new life into the introductory writing. This year’s 1985 national award-winning news, there has been a great change in the writing of lead language, many of which have new ideas. “Beijing White Chicken” settled in 28 provinces and municipalities across the country "(Beijing Daily), is a news conference of scientific and technological achievements. Please see its guide: