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在江苏省常州市,众多商家掀起一股环保促销热,出现了“30节废干电池换10元快餐”、收集废干电池免费喝茶等新鲜促销方式。无独有偶,云南丽江老君山风景区实行了垃圾换奖品活动,凡捡回一塑料袋垃圾,可换得15元的餐券或现金。据报道,此举大受旅客欢迎,景区卫生面貌也焕然一新。类似的公益促销方式,值得各地商家学习借鉴。近年来,商家为追求轰动效应,促销手段往往无所不用:有的玩弄价格游戏,搞所谓假打折、购物券陷阱、一元电器等;有的靠稀奇古怪的活动招徕眼球,诸如接吻比赛、美女内衣秀、天价黄金宴;有的不惜以不良文化倡导低级趣味,像汉奸餐厅、文革
Changzhou in Jiangsu Province, many businesses set off an environmental promotion hot, there have been “30 waste to replace 10 yuan for fast food batteries”, collecting waste batteries free tea and other fresh promotions. Coincidentally, Laojunshan Scenic Spot in Lijiang, Yunnan Province, the implementation of the trash for prizes activities, where to retrieve a plastic bag garbage, can be exchanged for 15 yuan vouchers or cash. It is reported that the move greatly welcomed by tourists, scenic health outlook also brand new look. Similar to the public welfare promotion, it is worth learning from businesses around. In recent years, the pursuit of sensational effect of merchants, promotions are often omnipresent: some play price games, engaging in the so-called fake discounts, vouchers traps, electric appliances, etc.; Some rely on strange and eccentric activities to attract the eye, such as kissing competition, beauty Underwear show, astronomical gold feast; some at the bad culture to promote low-interest, like traitor restaurant, the Cultural Revolution