假洋品牌背后的消费心理——专访新生代市场监测机构副总经理肖明超

• 作 者: 李强
• 出 处: 世界博览
• 发表日期: 2011年15期
• 关键词: 新生代市场监测机构 洋品牌 副总经理 消费心理 中国消费者 世界级品牌 消费者心态 专访

国人的误区在于总是幻想“三到五年打造一个世界级品牌”。《世界博览》:假洋品牌的出现同中国消费者的心态有关吗?肖明超:肯定和中国消费者心态有关,不然也不会有那么多的消费者会去买单。现在中国消费者购买洋品牌是为了满足几个需求。第一个是大家会认为国外的产品普遍质量比较好,因为短期内在很多产品领域涌入大量的国际品牌,让消费者觉得这些品牌比本土品牌更值得信赖。

The misunderstanding is that people are always fantasy “three to five years to create a world-class brand ”. “World Expo”: the appearance of fake foreign brands with the mentality of Chinese consumers do? Xiao Ming Chao: certainly with the mentality of Chinese consumers, otherwise there will not be so many consumers will pay. Chinese consumers now buy foreign brands in order to meet several needs. The first one is that everyone will think that the quality of foreign products is generally better because of the influx of a large number of international brands in many product areas in the short term so that consumers think these brands are more trustworthy than local brands.