角色模拟在《销售管理》课程教学中实践应用分析——以通化师范学院市场营销专业为例

• 作 者: 崔鹏
• 机 构: 通化师范学院工商管理学院,
• 出 处: 知音励志
• 发表日期: 2016年03期
• 关键词: 销售管理 市场营销专业 教学模块 通化师范学院 教学效果 堂课 模拟教学 学习过程 工作职责 销售组织

《销售管理》市场营销专业必修课。传统的理论教学、或以案例教学为主的教学方式难以取得较好的教学效果,主要因为该课程实践性较强,同时学生不了解销售管理这一职能在于企业中的具体部门,也就更不用说销售管理的相关业务。在教学改革的倡议指导下,我们在《销售管理》课程中引入了“角色模拟”教学法。在角色扮演的基础上提出把学生定位为销售经理的教学方法新体验。这种教学模式跟传统的教学模式有很大的区别,角色模拟强调的是课程教学全程中的定位教学,学生在上《销售管理》第一堂课时就将自己置身于企业销售经理的角色,同时按照课程设计完成销售经理在该岗位的具体工作职责。

Sales Management Marketing compulsory. The traditional teaching methods of teaching or case-based teaching methods are difficult to achieve good teaching results, mainly because of the practicality of the course, while students do not understand the function of sales management is the specific department in the enterprise, and even more Needless to say sales management related business. Under the guidance of the teaching reform initiative, we introduced “Role Simulation ” teaching method in the course of “Sales Management”. Based on the role-playing put forward the students as the sales manager of the new teaching experience. This teaching model with the traditional teaching model is very different, the role of simulation emphasizes the course teaching throughout the positioning of teaching, students in the “sales management” first class will put themselves in the role of corporate sales manager, At the same time in accordance with the curriculum design sales manager to complete the specific job responsibilities in the post.