利用“终端+业务”模式细分3G客户群

• 作 者: 王炜
• 机 构: 中讯邮电咨询设计院有限公司,
• 出 处: 通信企业管理
• 发表日期: 2009年09期

对国内运营商尤其是对在2G网络下已建立客户品牌的中国移动和中国联通来说,重新建立3G客户品牌的可能性较小。但是,不建立3G客户品牌,并不意味着不对3G客户进行细分。在3发展过程中,对3G客户进行有效细分将有利于运营商采取针对性的营销策略,全面带动3G市场的规模发展。

For domestic operators, especially China Mobile and China Unicom, which have set up customer brands under the 2G network, the possibility of re-establishing the 3G customer brand is less likely. However, not building a 3G customer brand does not mean breaking down 3G customers. In the course of 3 development, effective segmentation of 3G customers will help operators to adopt targeted marketing strategies to fully promote the 3G market scale.