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早在去年<中国计算机用户>杂志组织“家用电脑及软件”产品专题时,我就想弄明白一个问题:为什么非要把电脑搬回家呢?办公室不是有吗?工作干不完,那就加班好了。要不,去找老板让他加薪,或是重新安排工作;或许,自己太笨,该完成的活总干不完。还有一个解释:家有电脑可以练打字、做家教,捎带着理财。 家用电脑,光这个词就在1995年热了多半年,那些多名字里带着Com-puter或是Information什么的报纸和杂志可着劲儿地讨论家用电脑,为什么?大家都盯上了这个市场。这个市场有多大?照理说,有家庭的地方就有市场,可再具体点,没有人知道。计算机毕竟不像住房、汽车、冰箱和电视什么的,大有缺了不行的作用。计算机在家里充其量属于发烧音响、摄像机一类,归为奢侈品。现在有这么多计算机公司在卖家用PC。从大到小,一年能卖多少?大公司卖家用PC有着复杂的打算,一句话说不清,还没一家大公司在国内指着家用PC做大买卖的,自然没法告诉你卖出了多少台PC给家庭。小公司忙着养家糊口,更没心思做什么统计和分析。因而,我们总是只能看到一个PC销售的总数,但是,对中关村的公司做销售估计是很困难的。
As early as in last year’s “Chinese Computer Users” magazine organized the topic of “Home Computer and Software” product, I wanted to find out a question: Why do you have to move your computer back home? Isn’t the office there? The work can’t be done. Work overtime. Or, go to the boss to ask him to raise his salary or re-arrange his work; perhaps, he is stupid enough to finish the job. There is also an explanation: the family has a computer to practice typing, tutoring and financial management. Home computers, the term “light” has been hot for more than half a year in 1995. Newspapers and magazines with names like Com-puter or Information can talk about home computers. Why? Everyone is eyeing this market. How large is this market? It is reasonable to say that there are markets in families where there are households, but no one knows. After all, computers are not like homes, cars, refrigerators and televisions. The computer at home is at best a fever, a video camera, and is classified as a luxury. There are so many computer companies now selling PCs to sellers. How much can I sell in a year from big to small? Big company sellers have complex plans for using PCs. In a word, there is no big company in the country pointing at large numbers of home PCs. Naturally, there is no way to tell you to sell. How many PCs to the family. Small companies are busy supporting their families and have no intention of doing statistics and analysis. Therefore, we can only see the total number of PC sales, but it is very difficult to estimate the sales of Zhongguancun companies.