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近年来,跨国公司大举挺进中国,与民族工业展开咄咄逼人的市场争夺战,国内企业面临着前所未有的强大挑战。直接较量进入九十年代,跨国公司经过长期谨慎细致的观察,终于认识到中国改革进程的不可逆转和中国市场的巨大潜力,纷纷抢占中国。目前,世界排名前500位的大跨国公司中,已有200余家落户我国,这些大公司一进入我国,就凭借其雄厚的实力抢占市场,通过产权投资、资产并购、控股投资、品牌控制等方式,在化妆品、洗涤用品、通讯设备、啤酒、医药、饮料等行业发起了凌厉的攻势并占据了较大的优势,给国内企业造成了巨大的压力,现在,摩托罗拉公司在我国移动通讯设备市场占有率已超过70%,可口可乐、百事可乐占据了碳酸饮料市
In recent years, multinational corporations have aggressively advanced into China and launched aggressive market battle with the national industry. The domestic enterprises are facing unprecedented and powerful challenges. In the 1990s, after a long period of cautious and careful observation, multinational corporations have finally realized that the irreversibility of China’s reform process and the tremendous potential of the Chinese market have all seized China. At present, among the top 500 multinational corporations in the world, more than 200 have settled in our country. As soon as these large companies enter our country, they have seized the market by virtue of their solid strength. Through the investment in property right, asset acquisition, investment holding and brand control, etc. Way, in the cosmetics, cleaning supplies, communications equipment, beer, medicine, beverage and other industries launched a fierce offensive and occupy a greater advantage to domestic enterprises caused tremendous pressure, and now, Motorola in China’s mobile communications equipment market Share has more than 70%, Coca-Cola, Pepsi accounted for carbonated drinks city