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张伟的服装厂已经做了几年了,刚开始他主要是为一些大的服装公司做贴牌加工,现在服装厂已小有规模了。从去年起,他琢磨创个牌子自己销售,建立品牌形象,为今后发展打下基础。他以在大小型商场建立专柜的形式销售,一年下来,效果还不错。由于直接做零售,许多广告公司找上门来,承揽广告业务。张伟要求一家广告公司为自己的企业提供一个全面的广告计划,想利用广告促进公司业务的开展。
Zhang Wei’s garment factory has been doing for a few years, at the beginning he is mainly for some big clothing company to do OEM processing, and now the garment factory has a small scale. From last year, he pondered a brand to sell his own brand, establish a brand image, lay the foundation for future development. He was in the small and medium-sized shopping centers to establish the form of sales, a year down, the effect is not bad. As a direct retail, many advertising companies come to contract advertising business. Zhang Wei asked an advertising company to provide a comprehensive advertising program for its own business and wanted to use advertising to promote the company’s business.