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最近几年,国家对传媒产业发展政策逐渐放开,党的十八大更是强调要增强文化整体实力和竞争力,这为传媒行业发展壮大提供了更多的机会和更广阔的舞台。惠州报业传媒集团审时度势,顺势而为,及时提出了“跨媒体、跨行业”的发展战略,目前,集团拥有《惠州日报》、《东江时报》、今日惠州网、惠州日报手机报、惠州新闻网、惠州市车载LED流动媒体、惠报LED显示屏、广东人民出版社惠州出版有限公司等媒体和经济实体。2012年,在经济增速放缓、媒体行业经营状况受冲击的大背景下,惠州报业传媒集团全年广告收入依然有所增长,稳定在亿元高位。这主要得益于通过全媒体互动,
In recent years, the state has gradually liberalized its policy on the development of the media industry. The 18th CPC National Congress has also emphasized the need to enhance the overall strength and competitiveness of the culture. This has provided more opportunities and a broader stage for the development and growth of the media industry. At present, the group owns the development strategies of “Huizhou Daily”, “Dongjiang Times”, Huizhou Daily today, Huizhou Daily Mobile Newspaper, Huizhou Daily Newspaper, Huizhou News, Huizhou City, automotive LED mobile media, LED screen to benefit the newspaper, Guangdong People’s Publishing House, Huizhou Publishing Co., Ltd. and other media and economic entities. In 2012, against the background of slowing economic growth and the impact of the media industry’s operating conditions, the advertising revenue of Huizhou Press Media Group still increased year by year and remained at a high of 100 million yuan. This is mainly due to all-media interaction,