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这是一个“外向”的栏目,希望听到那些窗外的声音,但又是有关创意与广告的。广告业曾经是一个相对封闭的行业。这表现为我们更愿意业内自我交流,甚至自我欣赏,而业外则对这个行业充满误解。但是,广告业数十年的快速成长,已经占据国民生产总值0.9%以上,俨然已经成为一个大行业,并受到政府层面越来越多的关注。同时,新传播时代的到来更让这个行业与其他行业不断融合。
This is an “outgoing” section, hoping to hear the voices outside the window, but also about creativity and advertising. The advertising industry was once a relatively closed industry. This shows that we are more willing to industry self-communication, or even self-appreciation, while outside the industry is full of misunderstandings. However, the rapidly growing advertising industry has occupied more than 0.9% of the GNP for several decades and seems to have become a large industry with more and more attention from the government. In the meantime, the advent of a new era of communication will allow this industry to continue to integrate with other industries.