论文部分内容阅读
现实中的化妆品企业并不总是跟随产品、技术或事业的寿命周期而成长,它们的寿命周期往往还不如某种化妆品、美容仪器、技术的寿命周期长。一般情况下,这样的企业要么长不大,要么活不长,实际上是掉进了成长过程中常见的两大陷阱之中。
In fact, cosmetic companies do not always follow the life cycle of products, technologies or businesses. Their life cycle is often not as good as that of some cosmetics, beauty devices and technologies. Under normal circumstances, such enterprises either grow up or not live long, in fact, fell into the growth of the common two pitfalls.