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本文介绍了企业经营战略的特征、重要性以及如何利用ＳＷＯＴ 分析对国内外市场、同行业竞争情况及正阳关农场的内外条件进行量化分析，提出了农场应采取的经营战略及实施战略的具体手段
This paper introduces the characteristics and importance of enterprise management strategy and how to make use of SWOT analysis to quantitatively analyze the domestic and foreign markets, the competition situation in the same industry and the internal and external conditions of Zhengyangguan farm, and put forward the specific business strategy and implementation strategy of the farm means