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在2005年伊利集团成功当选北京奥运会赞助商的同时,伊利当家人潘刚曾表示,未来三年伊利将主打奥运营销攻略,在逐步展开品牌推广计划的同时,紧紧围绕奥运主轴,展开一系列奥运推广计划,利用奥运会的世界影响力,借机加大在全球范围内营销的力度,全力提升品牌形象。2007年伊始,伊利全新的战略举措进入了实质性运作阶段,火车站媒体成为了新举措的第一个开端。在其它乳品企业还在寻找更多市场突破点的时候,伊利率先在北京地区抢占了火车站媒体这块唯一未被认识的阵地。
In 2005, Yili Group successfully won the Beijing Olympic Games sponsor at the same time, Yili’s family Pan Gang once said that the next three years, Yili will be the main marketing strategy of the Olympic Games, while gradually branding program, closely around the Olympic Games, launched a series of Olympic promotion Plan to make full use of the global influence of the Olympic Games and take the opportunity to intensify the marketing efforts in the global scope to enhance the brand image. From the beginning of 2007, Yili’s new strategic move into substantive operational phase, the railway station media has become the first move of a new initiative. While other dairy companies were still looking for more market breakthroughs, Ely took the lead in Beijing to seize the only unrecognized position in the train station media.