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当前,新媒体的快速发展对传统纸媒行业提出了更高要求,纸质媒体要应对新时代的挑战,就必须抓住机遇,勇于创新。本文通过分析我国传统纸媒目前面临的问题和困境,对比新媒体与传统纸媒异同和优劣,探讨新媒体环境下传统纸媒的出路。
At present, the rapid development of new media poses higher requirements for the traditional paper media industry. To meet the challenges of the new era, the paper media must seize the opportunity and make innovations. By analyzing the problems and dilemmas confronting the traditional paper media in our country, this article compares the advantages and disadvantages between the new media and the traditional paper media and explores the way out of the traditional paper media in the new media environment.